In the entertainment industry, representation can make or break an actor’s momentum. But if you’re new to the business—or even a few years in—you might be wondering: What’s the difference between an agent and a manager? Do I need both? And how do I know when I’m ready for either?
Many actors use these titles interchangeably, but they actually serve very different roles in your career. Understanding what each does—and how they complement one another—can help you make smarter, more strategic decisions about your professional team.
What Does an Agent Do?
An agent is a licensed professional whose main job is to secure employment for their clients. Agents:
- Submit you for roles in film, television, theater, and commercials
- Negotiate contracts and pay rates
- Have access to breakdowns via platforms like Breakdown Services
- Work with casting directors and production companies directly
- Typically work with a larger roster of talent
Key Point: Agents are focused on the business of acting. They connect you with auditions, negotiate deals, and work to get you paid gigs.
Legal Note: In many states (like California and New York), agents must be licensed and are legally allowed to procure work on your behalf. They typically earn 10% commission on any work they secure for you.
What Does a Manager Do?
A manager, on the other hand, focuses more on the development of your career. Managers:
- Help shape your personal brand and long-term goals
- Advise on headshots, reels, and resume presentation
- Guide you in choosing classes, coaches, and workshops
- Assist with marketing strategies and networking
- Often maintain a smaller client list for more personalized attention
Key Point: Managers are more hands-on with your growth and image. They serve as career strategists, helping you make decisions that align with your goals—even beyond acting.
Unlike agents, managers are not legally allowed to procure work in some jurisdictions (though they may still connect you with opportunities informally). Their commission typically ranges from 10% to 15%.
Do You Need Both?
Not necessarily—and definitely not right away.
Here’s when you might consider each:
| Stage of Career | Recommended Representation |
|---|---|
| Just starting out | Neither, or a manager if you need guidance |
| Gaining traction/auditions | Agent (to secure roles) |
| Working regularly | Both (to balance work and long-term growth) |
Some actors begin with a manager to help develop their materials and get in the door with agents. Others land an agent first and bring on a manager later when their career begins to expand.
You can succeed with just one—what matters is the relationship, communication, and how aligned they are with your goals.
Red Flags to Watch Out For
No matter who you’re considering, keep an eye out for these warning signs:
- Upfront fees: Neither agents nor managers should charge you upfront. Their income comes from your bookings.
- Promises that sound too good: Be wary of “guaranteed auditions” or “instant stardom” claims.
- Lack of communication: A rep who never responds or offers vague answers isn’t a good fit.
- Conflicts of interest: Make sure they’re not overstepping legally or ethically (e.g., an unlicensed manager trying to function as an agent).
How to Know You’re Ready
Ask yourself:
- Do I have a strong reel, headshots, and resume?
- Am I consistently auditioning or booking non-repped work?
- Do I know the direction I want my career to go—but need help getting there?
- Am I overwhelmed with logistics or industry strategy?
If the answer to two or more of these is yes, you may be ready to explore representation.
Final Thoughts
Whether you’re seeking your first agent, a dedicated manager, or considering both, remember: these individuals work for you. Your team should elevate your career, not define it. Take your time, do your research, and prioritize trust, transparency, and alignment.
Your talent is your foundation—but the right team can help you build something lasting.
